AMAZING ROI

Some of my clients are getting a 9 - 22% response rate with their postcard/direct mail programs. No other marketing medium can boast that kind of success.

The question is – why aren't more of you doing them?

Easy...effective...affordable...trackable.

Post cards/direct mail programs are the best of all worlds. You know exactly who will receive them. No other advertising can say that (see “print gets delivered” below).

They scream for attention. Your prospective customer has to look at it before he can decide to toss it or keep it. Ads must compete with other ads.

They are easy to use. A newspaper coupon needs to be cut out, an internet coupon needs to be printed out. Post cards are small and can easily be tucked in a pocket or purse.

They are affordable. You decide how big a list to mail to.

Results are easily trackable. Just count up how many come back and divide by the number you sent out and that is your rate of return.

A target mailing list is essential, I can help you with that. Next, decide on an offer, a call to action, that will make your recipient act NOW not later.

Creating Effective Post Cards ... Is Easier Than You Think

It doesn't take a lot of time or money to produce a postcard campaign but when done right, they can be highly effective. By following the guidelines below, you can maximize the effectiveness of your next postcard campaign. It really is easier than you think.

1.  Make them simple.  They need to get a person's attention.  A mass of information is less effective.  As a rule, write like every word is costing you a thousand dollars.

2.  Make them timely.  If you have a time sensitive message, state it prominently.  Time sensitive mailers tend to generate greater responses.

3.  Print them on both sides.  The use of graphics and pictures on the front side with informative details on the other side is highly effective.  Don't feel like you have to fill in all of the space.  Again, keep it simple.

4.  Make them visually appealing.  Since there are no envelopes with postcards, the use of color and visual appeal go a long way toward increasing the effectiveness.  Graphics are a most powerful way of delivering your message, and using the right pictures have been proven to increase your ROI.

 5.  Make them measurable.  By creating time sensitive messages, adding coupons or even telling people to present or mention the postcard, you're adding a degree of measurability.  This gives you a greater knowledge of what was effective and what was not.

Below are four basic goals of every postcard design:

Attention. In creating the front of a postcard, try to have either the text or the graphic be the dominant feature. Decide which elements will grab the recipient's attention. The other element should compliment it. 

Interest. The text on the back should be geared to creating interest. Quick read facts and bulleted points are highly effective. Create awareness. 

Desire. Focus on benefits and not features. Don't go overboard on details. List benefits with which the recipient can associate. 

Action. Include a call to action. Something that prompts a reaction such as limited time offers, special incentives that are tied directly to the recipients prompt response.

TEST MARKET

One great way to find the offer that works best is to create three different offers or even differently WORDED offers and send them to three separate parts of your list. Then you would roll the best one out to whoever didn't receive it the first time. If an offer remains effective, keep it and just change up the design and graphics to keep it fresh.

Print Gets Delivered and Generates Higher ROI

Studies have shown that even requested e-mail marketing is not delivered as much as one-fourth of the time by ISPs’ spam-blocking filters. Yet the Post Office—so-called “snail mail”—boasts 99% deliverability. Imagine: the marketing campaigns you have worked so hard on can actually be delivered!

And studies conducted by the Direct Marketing Association and the Wharton Economic Forecasting Associates have found that advertisers spend $167 per person on direct mail marketing and sell $2,095 worth of goods per person. That’s an ROI of 13 to 1. And an RIT study found that 67% of respondents said they liked receiving printed mail about products from companies with whom they do business.

New Digital Express Service

- Full Color On Two Sides -

                                        Post Cards Shipped in 3 Working Days!

                                        Catalog Sheets Shipped in 3 Working Days!

                                        Brochures Shipped in 4 Working Days!

                                        Quantities of 250 to 2,500 at Great Prices!

                            1,000 - 4" x 6" Post Cards - 4 Colors Both Sides =   $263

                            1,000 - 4" x 9" Rack Cards - 4 Colors Both Sides =  $378

                            1,000 - 6" x 9" Giant Cards - 4 Colors Both Sides = $418

                            1,000 - 8½" x 11" Ctlg. Sheets - 4 Colors 2 Sides =  $546

                            1,000 - 8" x 9"   Brochures - 4 Colors Both Sides =  $445

                            1,000 - 9" x 12" Brochures - 4 Colors Both Sides =  $526

Prices as of May 5, 2010.  Professional Photography, Graphic Design, and Optional Services Additional.

RACK CARDS ~ One of the BEST VALUES in Advertising!

Rack Cards are one of the most economical advertisements for your Product, Service or Mission. No other marketing tool possesses the power or versatility of a rack card for a lower cost.

Great for Self-Mailers or Handouts

The selling strength of rack cards is powerful no matter how you use them, as a self-mailer, as a leave-behind on sales calls, left out on your desk, or at trade shows as a handout.

A Less Costly Alternative for Brochure Rack Distribution

A 4” X 9” rack card fits the maximum size allowed in brochure distribution racks.  This is a less costly alternative to brochures for clients who have large volume distribution needs with a limited budget.

Ideal for Enclosures

There isn’t a better enclosure for a sales letter or invoice. And, best of all, they usually ride along in the envelop for FREE.

Bring Customers to Your Door

Attractive, professionally photographed, designed, and printed rack cards command attention.  Customers armed with pictures, address, phone number, and a map literally drive up to your door.

Great looking rack cards can increase revenue, sell more, and create traffic!!

Call, Write, Fax or e-mail me right away.....

Let me create an effective rack card advertising campaign for you today!

ASK FOR FREE SAMPLES AND COMPARE TO OTHERS!

Email Frank now while your thinking about it (click here)

Toll-Free Phone: 866.957.1597

FRANK J. CASELLA ASSOCIATES IS YOUR DIRECT MAIL SPECIALIST!

For almost twenty years, Frank J. Casella Associates (FJCA) has been the post card direct mail specialist for Family-Owned Businesses and Non-Profits ~ America’s Backbone ~ printing vibrant colors using 200-line screen printing with the highest UV gloss coating in the industry. Our cards bring results ... ask for samples and compare to others!

Contact me today 866-957-1597 or  click here to email me

Prices Below as of May 5, 2010.  Possible Discounts Available Upon Consultation.

2,500 Biz Cards       $  94.95    (With another product - $79.95)

Includes: 2” X 3 -1/2, printed 200 Line Screen on 12 pt. coated one side card stock, 4 colors plus Dyanagloss “high gloss” UV Coating. Black ink on back. Standard design included. Photography and optional services additional. FREE Color Proof sent next business day. Pricing is for 10 standard service.

Brochure Special*

Save $350.00 or more!!!

10,000 Full Color Brochures 9 X 12 = $2,656.00 / 26.5¢ each

*Includes Professional Photography (4 Subjects), Standard Design & Printing on 100 LB. Smooth Recycled Enamel Paper

PRODUCTS WITH PROVEN SALES RESULTS*

                    4” x 6”  Post Cards                     5,000           $446.95

                    4” x 9” Rack Cards                     5,000           $560.95

                    5 3/8" x 7" Jumbo Cards            5,000           $533.00

                    6” x 9” Giant Cards                     5,000           $715.95

                    6" x 11" Super Jumbo Cards     5,000           $830.95

Brochures - Full Color*

                    8” x 9”  Custom Brochures          5,000         $676.00

                    9”x 12” Custom Brochures          5,000         $890.00

                    8” X 9”  Economy Brochures**    5,000         $578.00

Catalog Sheets - Full Color Two Sides*

                    Catalog Sheets 8 ½” x 11”          5,000          $681.00

Business Cards - Full Color*

2" x 3 1/2"  Business Cards   2,500          $79.95

Greeting Cards - Full Color*

500 Greeting Cards 5 X 7 (folded size) 4/1 $344.00 = .68¢ ea.

and many more custom full color products......

Greeting Card boxing and additional quantities also available.

*Ask about details: Cards Shipped Ten (10) Days (unless otherwise noted) after Proof Approval. Other production schedules available. Photography, Graphic Design and Optional Services Additional.  Other Quantities on Card Products Also Available. Products Include Printing with 200 Line Screen on either 12 Point Card Stock or 100 Lb. Sheet Stock. 4/4 = Four Colors on Two Sides.  Plus, on card products, the highest UV Coating in the industry on one side. 4/1 = Four Colors on One Side, Black Ink on Back Side.  Economy Brochures are 4/1.

Contact me today 866-957-1597 or  click here to email me

PRINT, WEB, DIGITAL MEDIA AND GRAPHIC COMMUNICATION SERVICES FOR FAMILY-OWNED BUSINESSES & RELIGIOUS INSTITUTIONS

ASK FOR FREE SAMPLES AND COMPARE TO OTHERS! (click here)

Full Product List:  Bonus Cards • Bookmarks • Brochures • Business Cards • Business Reply Cards • Calendars • Catalogs • Catalog/Sell Sheets • Corporate Image Pieces • Covers/Menus • Fine Art Products • Greeting Cards • Key Card Holders • Local View Products • Magazines/Publications • Newsletters • Post Cards • 4/4 Deluxe Post Cards • Posters • Presentation Folders • Rack Cards • Schedule Cards • Statement Stuffers • Table Tents • Trading Cards     NEW!  Variable Data Printing (Click Here for Information)

Testimonials click here